PART 6--Distribution of Preliminary Prospectus
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The Preliminary Prospectus

Prior to SOR the principal device for making information available concerning the offering during the waiting period was the preliminary prospectus, which, as provided in Rule 430,[1] is a prospectus meeting the requirements of Section 10 of the Act and hence may be delivered during the waiting period without violating Section 5(b) of the Act. A preliminary prospectus is simply the prospectus portion of the registration statement as filed, containing substantially the information required to be included in the final definitive prospectus. Rule 430 expressly allows the omission of information with respect to the offering price, underwriters’ and dealers’ discounts and commissions, amount of proceeds, conversion rates, call prices, “or other matters depending upon the offering price.”[2]  In the case of a non-reporting company (an IPO) the preliminary prospectus, if circulated, must include “A bona fide estimate of the range of the maximum offering price and the maximum number of securities offered.”[3] A preliminary prospectus (and a Rule 430A prospectus) must contain the date of issuance, and a “Subject to Completion” legend traditionally printed in red. The legend must set forth the information called for by Regulation S-K, Item 501(b)(3), Instruction 10, which allows that “[t]he legend may be in the following or other clear, plain language:”

The information in this prospectus is not complete and may be changed. We may not sell these securities until the registration statement filed with the Securities and Exchange Commission is effective. This prospectus is not an offer to sell these securities and it is not soliciting an offer to buy these securities in any state where the offer or sale is not permitted.

Historically, the subject to completion statement and the legend had to be printed in red ink, and the preliminary prospectus was often referred to as the “red herring” prospectus. The red herring met its demise in 1996 Release 7300, which eliminates the familiar red ink requirement for the caption “Subject to Completion” and related legend.[4] Registrants, nonetheless, persist in printing the subject to completion statement in red.W

We have introduced you to the SOR free-writing prospectus, which provides a means for making information available during the waiting period without all the limitations of a preliminary prospectus. Before we get into additional conditions on the use of a free writing prospectus we need to get a better understanding of what the preliminary prospectus consists of and how it is prepared and the requirements relating to delivery. Although SOR adds new circumstances under which a preliminary prospectus may or may not have to be delivered the old regimen for delivery of a preliminary prospectus remains.

The Securities Act does not provide for prescribed situations in which the preliminary prospectus must be delivered as was the case with the definitive prospectus after the registration statement is effective, but as is discussed immediately below the Commission adopted various devices designed to assure that the preliminary prospectus was widely distributed and generally available during the waiting period. This has not been changed by SOR, although when we get back to the free-writing prospectus we will discover there are additional circumstances under which a preliminary prospectus has to be delivered.

Distribution of the preliminary prospectus

The Commission has used its power to grant or withhold acceleration of the effective date of a registration statement[5] as a means of compelling the distribution of the preliminary prospectus during the waiting period.[6] In most firm underwritings, the preliminary prospectus is distributed in any event almost immediately after the filing of the registration statement as part of the process of putting together an underwriting syndicate. To send out the preliminary prospectus as originally filed, however, runs the risk of distributing a prospectus that is deficient, or that the staff may regard as deficient, in which event it may be necessary to recirculate a corrected preliminary prospectus to those previously sent a preliminary prospectus. Accordingly, registrants in some instances, do not circulate until receiving the staff's comments and filing an amended registration statement taking those comments into account. The request for acceleration sets forth pertinent information concerning the extent to which the preliminary prospectus has been distributed, which is a critical factor in the Commission’s determination of whether or not to grant acceleration.[7] The distribution of a preliminary summary prospectus will not satisfy the requirements for acceleration.[8]

The disclosure function of the prospectus depends upon the effective distribution of the preliminary prospectus during the waiting period as once the registration statement becomes effective, realistically, the opportunity to examine the final prospectus does not come until the completion of the transaction. Rule 15c2-8 under the Exchange Act is designed to require the widespread dis­tribu­tion of the preliminary prospectus by those involved in the distribution process.[9] This was accomplished by providing that broker-dealers participating in a distribution will be deemed engaged in fraudulent or manipulative practices if they fail to take reasonable steps to assure that any person desiring a preliminary of final prospectus receives a copy of same. Further, each salesman of the broker-dealer participating in the offering must receive a preliminary and definitive prospectus. The managing underwriter has the responsibility under the rule of assuring that participating broker-dealers receive an adequate supply of the prospectus (prelimi­nary and final) — including prospectuses subject to completion and term sheets or abbreviated term sheets contemplated by Rule 434, discussed BELOW.[10] Rule 15c2-8 has not been changed by SOR.

In the case of issuers not subject to the reporting requirements of the Exchange Act at the time of the filing of the registration statement (an IPO), broker-dealers participating in a distribution must deliver a copy of the preliminary prospectus to every person to whom it expects to send a confirmation upon the registration statement becoming effective at least 48 hours prior to the mailing of that confirmation.[11] This is generally not burdensome from a timing standpoint if the preliminary prospectus used shortly after the filing of the registration statement is not so deficient that it becomes necessary, through staff insistence or otherwise, to distribute a corrected preliminary prospectus. If, however, it is necessary to recirculate a corrected prospectus, mailing the preliminary prospectus so that it can reasonably be expected to reach those to whom confirmations are to be sent 48 hours prior to the mailing of the final prospectus may necessitate a delay in commencement of the offering.

Registration Statement of Salesforce.Com  (Use bookmarks to navigate)

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§ 1:18          Delivery of a preliminary prospectus after SOR

Amendments and requests for acceleration

When Congress devised the Securities Act in 1933, it envisioned that a registration statement would be filed, and that it would become effective 20 days after filed provided the Commission did not stop order it during the interim. See Securities Act § 8. Further, every amendment to the registration statement starts a new 20 day period before the registration statement becomes effective unless filed with the consent of the Commission. See Securities Act § 8(a). The Commission, however, under Section 8(a) has authority to accelerate the effective date of the registration statement. Congress envisioned that during the 20 day waiting period the public would have an opportunity to become familiar with the offering and decide whether or not to purchase the securities when offered. The way it works in practice with respect to an IPO is that generally no one wants to become effective within 20 days of filing of the initial registration statement even though conceptually they have that opportunity. If they filed the registration statement and and allowed the 20 days to run the registration statement would become effective, but the Commission would immediately enter a stop order. See Securities Act, § 8(b). Registrants accordingly traditionally filed so-called delaying amendments to kept the registration statement from become effective within 20 days. . In recognition of this and to facilitate the process, Rule 473 now provides (and Item 501(a) of Regulation S-K requires if appropriate that it be included on the front cover page of the registration statement) that the effective date may be delayed by inclusion of the following statement: “The registrant hereby amends this registration statement on such date or dates as may be necessary to delay its effective date until the registrant shall file a further amendment which specifically states that this registration statement shall thereafter become effective in accordance with section 8(a) of the Securities Act of 1933 or until the registration statement shall become effective on such date as the Commission acting pursuant to said section 8(a), may determine.” This so-called delaying amendment appears on the facing page of the registration statement filed and all amendments until the filing of the final amendment on which the registrant expects to go effective.

On the culmination of the marketing effort, the issue is ready to be priced. If all has gone according to schedule, the necessary amendments to the registration statement have been filed, a request for acceleration by the issuer and the underwriter is ready for filing, and the staff is prepared to declare the registration statement effective on the date set forth in the request for acceleration. An appropriate request for acceleration usually is submitted to the Commission at or shortly after the filing of the material amendment upon which registrant expects its statement to become effective. The request for acceleration must be joined in by the issuer and the principal underwriter and must be submitted at least two business days before the date on which registrant desires the registration statement to become effective. See Rule 461. The Commission has conditioned the granting of acceleration upon compliance, among other conditions, with the following (see Rules 460 and 461):

(1)  Appropriate distribution of copies of the preliminary prospectus.

(2)  Whether the preliminary prospectus has been recirculated when deemed necessary because of the prior distribution of a preliminary prospectus that was inadequate or misleading in a material respect. See Rule 461.

(3)  A bona fide effort to make the prospectus “reasonably concise, readable, and in compliance with the plain English requirements of Rule 421(d) of Regulation C.”

(4)  Agreement not to implement certain indemnification agreements without a court determination of their validity. See Reg. S-K, item 512(h)(1).

Registrants and the managing underwriters have to be prepared to furnish supplementally upon request (and, therefore, may include such information with the request for acceleration) the following information specified by Rule 418(a)(7):

(1)  The date of the preliminary prospectus distributed;

(2)  The dates or approximate dates of distribution;

(3)  The number of prospective underwriters and dealers to whom the preliminary prospectus was furnished;

(4)  The number of prospectuses so distributed;

(5)  The number of prospectuses distributed to others, identifying them in general terms; and

(6)  The steps taken by such underwriters and dealers to comply with the provisions of Rule 15c2-8.

Requests for acceleration generally are submitted at least two business days prior to the requested effective date. Under the revised rules, written acceleration requests can be transmitted to the SEC by fax, and oral acceleration requests are also accepted if the registrant and managing underwriter furnished letters with the registration statement or pre-effective amendment indicating that they are aware of their obligations under the Act.[1] The adopting release liberalizing acceleration requests advised persons making oral requests for acceleration to be prepared to provide orally the information specified in Rule 418(a)(7) under the Securities Act.[2]


 


[1] See Rule 461, 17 C.F.R. § 230.461.

[2] See Sec. Act Release No. 7497 (Jan. 28, 1998), 1998 WL 36880.

 


 


[1] Rule 430, 17 C.F.R. § 230.430, under the Securities Act.

[2] Rule 430(a), 17 C.F.R. § 230.43(a0 under the Securities Act.

[3] Regulation S-K, Item 501(b)(3), Instruction 1(A).

[4] Sec. Act Release No. 7300 (May 31, 1996), 1996 WL 290247 (The red ink requirement applicable to the prospectus caption "Subject to Completion" and related legend is being eliminated, thereby reducing issuer costs and conforming the requirements of Regulation S-K with the requirements of Regulation S-B.).

[5] Rule 461, 17 C.F.R. § 230.461.

[6] Rule 460(b), 17 C.F.R. § 230.460(b).

[7] See Rules 460, 17 C.F.R. § 230.460, and 418(a)(7), 17 C.F.R. § 230.418(a)(7) under the Securities Act. In the 1995 amendments, the Commission decided it would accept acceleration requests submitted by fax, and oral acceleration requests under certain circumstances. . Persons making oral requests should be prepared to provide orally the information specified in Rule 418(a)(7), 17 C.F.R. § 230.418(a)(7), under the Securities Act.

[8] Rule 460(b), 17 C.F.R. § 230.460(b) expressly refers to the appropriate distribution of the preliminary prospectus provided for by Rule 430, 17 C.F.R. § 230.430.

[9] Rule 15c2-8(c)-(e) under the Exchange Act, 17 C.F.R. § 240.15c2-8(c).

[10] Rule 15c2-8(g)-(j), 17 C.F.R. § 240.15c2-(g). See § 3:38.

[11] Rule 15c2-8(b), 17 C.F.R. § 240.15c2-(b).